The High Altitude Air Rocket is a high-tech pressure rocket we wanted to showcase under the NASA brand. While we already had an established style created to show NASA products, it was proving to be a challenge to present the product clearly and make it have a high perceived value. It was decided that we needed to lightly evolve our current look to compensate the rocket’s value.

To help portray the rocket’s value, I took inspiration from luxury tech brands and put more focus on the rocket launcher itself. I opted to age up our aesthetic and put more emphasis on the rocket’s high-tech features. I also developed a unifying design system for the marketing callouts to give the packaging a more focused feel.

I was brought onto this project to help re-work the packaging as it was felt theprevious packaging was not feeling high end enough. I was responsible for developing new packaging to feel more premium while still maintaining our current established style for NASA.